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The Photographer's MBA: Everything You Need to Know for Your Photography Business

The Photographers MBA: Everything You Need to Know for Your Photography Business
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  • Author:Sal Cincotta
  • Brand:Peach Pit Press
  • Category:Book
  • Buy New: $244.08
  • as of 8/15/2018 18:45 UTC details
In Stock
New (2) Used (23) from $57.86
  • Seller:Chris's Bargains
  • Sales Rank:1,012,660
  • Languages:English (Published), English (Original Language), English (Unknown)
  • Media:Paperback
  • Number Of Items:1
  • Edition:1
  • Pages:192
  • Shipping Weight (lbs):0.9
  • Dimensions (in):7.5 x 0.3 x 9.1
  • Publication Date:November 30, 2012
  • MPN:9780321888921
  • ISBN:0321888928
  • UPC:785342888928
  • EAN:9780321888921
  • ASIN:0321888928
Availability:Usually ships in 6-10 business days


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Synopsis
If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:
  • Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
  • Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
  • Understand branding’s elements and how to define your own brand so that you stand out from the crowd
  • Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
  • Tackle costs, pricing, and contracts (including copyright and model releases)
At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

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